I Tweet Honestly, I Tweet Passionately¶
Marwick, A. E., & boyd, d. (2011). I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience. New Media & Society, 13(1), 114-133.
Cited by¶
3 citations across 3 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Public vs. Private Contexts
- In organizations and societies with complex reputation systems (social media, persistent records, career consequences), public and private contexts create different effective payoff structures for identical actions, a dynamic Marwick and boyd (2011) describe through the concept of context collapse on networked platforms.
This sourceDevelops context collapse: networked platforms flatten previously separated public and private audiences into a single visible context, producing complex reputation structures and altered payoff calculations for self-presentation.
- In organizations and societies with complex reputation systems (social media, persistent records, career consequences), public and private contexts create different effective payoff structures for identical actions, a dynamic Marwick and boyd (2011) describe through the concept of context collapse on networked platforms.
Domain-specific¶
- Context Collapse
- Marwick and boyd identified the pattern specifically in the context of social-media platforms, where the architectural feature driving it is the collapsed friend-list or public post: the platform makes all content addressable to an undifferentiated, heterogeneous audience by default
This sourceMarwick and boyd's Twitter study locates context collapse in platform architecture — 'Twitter flattens multiple audiences into one' — and notes that even private accounts leave users addressing acquaintances, friends, co-workers and family at once. The paper that made context collapse a standard analytic term, and which introduces it as 'a phenomenon known as "context collapse"' rather than claiming the coinage — crediting the underlying problem to boyd's 2008 dissertation and to Meyrowitz's No Sense of Place (1985). Marwick and boyd's method and finding as the paper gives them: 226 open-ended responses from 181 Twitter users, gathered through @replies and direct messages, from which they conclude it is 'virtually impossible for Twitter users to account for their potential audience, let alone actual readers'.
- Marwick and boyd identified the pattern specifically in the context of social-media platforms, where the architectural feature driving it is the collapsed friend-list or public post: the platform makes all content addressable to an undifferentiated, heterogeneous audience by default
Mechanisms¶
- Audience Boundary Map
- Audiences re-form around a signal, and distinct groups collapse into a single reacting public the moment a screenshot travels — the phenomenon social-media scholarship calls context collapse
This sourceNames the collapse of multiple social-media audiences into a single context as context collapse.
- Audiences re-form around a signal, and distinct groups collapse into a single reacting public the moment a screenshot travels — the phenomenon social-media scholarship calls context collapse
Verification¶
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