I Tweet Honestly, I Tweet Passionately¶
Marwick, A. E., & boyd, d. (2011). I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience. New Media & Society, 13(1), 114-133.
Cited by¶
6 citations across 6 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Public vs. Private Contexts
- In organizations and societies with complex reputation systems (social media, persistent records, career consequences), public and private contexts create different effective payoff structures for identical actions, a dynamic Marwick and boyd (2011) describe through the concept of context collapse on networked platforms.
This sourceDevelops context collapse: networked platforms flatten previously separated public and private audiences into a single visible context, producing complex reputation structures and altered payoff calculations for self-presentation.
Supported in partVerified against the publisher's abstract
The source's own abstract states that social media collapse multiple audiences into single contexts, but it says nothing about reputation systems or altered payoff structures for identical actions.
“Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation.”
- In organizations and societies with complex reputation systems (social media, persistent records, career consequences), public and private contexts create different effective payoff structures for identical actions, a dynamic Marwick and boyd (2011) describe through the concept of context collapse on networked platforms.
Domain-specific¶
- Context Collapse
- Marwick and boyd identified the pattern specifically in the context of social-media platforms, where the architectural feature driving it is the collapsed friend-list or public post: the platform makes all content addressable to an undifferentiated, heterogeneous audience by default
This sourceMarwick and boyd's Twitter study locates context collapse in platform architecture — 'Twitter flattens multiple audiences into one' — and notes that even private accounts leave users addressing acquaintances, friends, co-workers and family at once. The paper that made context collapse a standard analytic term, and which introduces it as 'a phenomenon known as "context collapse"' rather than claiming the coinage — crediting the underlying problem to boyd's 2008 dissertation and to Meyrowitz's No Sense of Place (1985). Marwick and boyd's method and finding as the paper gives them: 226 open-ended responses from 181 Twitter users, gathered through @replies and direct messages, from which they conclude it is 'virtually impossible for Twitter users to account for their potential audience, let alone actual readers'.
SupportedVerified against the source
- Marwick and boyd identified the pattern specifically in the context of social-media platforms, where the architectural feature driving it is the collapsed friend-list or public post: the platform makes all content addressable to an undifferentiated, heterogeneous audience by default
- Networked Publics
- These four affordances interact to produce two compounding effects: context collapse, in which distinct social audiences that were previously separated in time, place, and relationship — family, friends, coworkers, strangers — converge into a single undifferentiated audience for any given post
Supported in partVerified against the source
- These four affordances interact to produce two compounding effects: context collapse, in which distinct social audiences that were previously separated in time, place, and relationship — family, friends, coworkers, strangers — converge into a single undifferentiated audience for any given post
Mechanisms¶
- Audience Boundary Map
- Audiences re-form around a signal, and distinct groups collapse into a single reacting public the moment a screenshot travels — the phenomenon social-media scholarship calls context collapse
This sourceNames the collapse of multiple social-media audiences into a single context as context collapse.
- Audiences re-form around a signal, and distinct groups collapse into a single reacting public the moment a screenshot travels — the phenomenon social-media scholarship calls context collapse
- Context Header Template
- Its failure mode is context collapse — the flattening that happens when a fragment lands in front of an audience the header's fields never anticipated, so a scope note written for one context reads as evasive or irrelevant in another.
This sourceDescribes context collapse as the flattening of multiple distinct audiences into one shared communicative context.
- Its failure mode is context collapse — the flattening that happens when a fragment lands in front of an audience the header's fields never anticipated, so a scope note written for one context reads as evasive or irrelevant in another.
- Context Shift Test
- The line has not changed; the collapse of its original context has changed everything.
This sourceShows that social media can collapse multiple audiences into one context, changing the audience conditions under which an utterance is interpreted.
- The line has not changed; the collapse of its original context has changed everything.
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
Does it back the claim? Read against the text for 3 of 6 citations: 1 supported, 2 supported in part. Each verdict is shown under its citation below, with what in the work backs the sentence.
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Registry ID ref:de072b001591 · see in the full table