Effective Frequency¶
Naples. (1979). Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. McGraw-Hill.
Cited by¶
1 citation across 1 artifact.
Domain-specific¶
- Ad Nauseam (Argument from Repetition)
- . Political messaging analysis — diagnoses talking-point discipline, where every speaker on a side repeats identical phrasing, as the tactic that manufactures felt credibility without adding argument. Advertising and marketing theory — the "effective frequency" doctrine is the same mechanism turned to commercial ends: belief in a product claim rises with repeated exposure rather than with new support
Supported in partVerified against the work's full text
“Congress Catalog Card Number: 79-90762 Foreword {{{Effective Frequency}}}: The Relationship between Frequency and Advertising”
- . Political messaging analysis — diagnoses talking-point discipline, where every speaker on a side repeats identical phrasing, as the tactic that manufactures felt credibility without adding argument. Advertising and marketing theory — the "effective frequency" doctrine is the same mechanism turned to commercial ends: belief in a product claim rises with repeated exposure rather than with new support
Verification¶
Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.
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Registry ID ref:df955fc035ec · see in the full table