How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product.¶
Levin, I. P., & Gaeth, G. J. (1988). How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product. Journal of Consumer Research, 15(3), 374-378.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Framing
- Product Labeling: "90% Lean" vs "10% Fat."
This sourceAttribute-framing study in which ground beef labeled '75% lean' vs '25% fat' is rated more favorably; supports the consumer attribute-framing example, though the cited experiment used 75/25 rather than the 90/10 figures in the prose.
Supported in partVerified against the work's full text
Levin and Gaeth show ground beef labeled '75% lean' is evaluated more favorably than '25% fat'; the lean/fat labeling effect is shown, but with 75/25 figures, not 90/10.
“The consumers' evaluations were more favor- able toward ttie beef labeled "75% lean" than that labeled "25% fat."”
- Product Labeling: "90% Lean" vs "10% Fat."
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Registry ID ref:e129bd172247 · see in the full table