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How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product.

Levin, I. P., & Gaeth, G. J. (1988). How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product. Journal of Consumer Research, 15(3), 374-378.

Type
Journal article
Intellectual base
Primary research
Year
1988
DOI
10.1086/209174
Link
https://doi.org/10.1086/209174
Cited from
psychology

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

  • Framing
    • Product Labeling: "90% Lean" vs "10% Fat."

      This sourceAttribute-framing study in which ground beef labeled '75% lean' vs '25% fat' is rated more favorably; supports the consumer attribute-framing example, though the cited experiment used 75/25 rather than the 90/10 figures in the prose.

Verification

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Registry ID ref:e129bd172247 · see in the full table