Editorial Analytics: How News Media Are Developing and Using Audience Data and Metrics¶
Cherubini, F., & Nielsen, R. K. (2016). Editorial Analytics: How News Media Are Developing and Using Audience Data and Metrics: How News Media Are Developing and Using Audience Data and Metrics.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Vanity-Metric Addiction
- Digital news publishers spent the 2000s–2010s optimising pageviews and unique visitors — numbers that rose with clickbait headlines and slideshow pagination and looked impressive to advertisers, but that did not predict the subscription revenue the business increasingly needed
This sourceNews organisations' reliance on advertising-currency metrics (clicks, pageviews, unique users) and their shift toward engagement and loyalty measures.
Supported in partVerified against the source
- Digital news publishers spent the 2000s–2010s optimising pageviews and unique visitors — numbers that rose with clickbait headlines and slideshow pagination and looked impressive to advertisers, but that did not predict the subscription revenue the business increasingly needed
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