Potent social learning and conformity shape a wild primate's foraging decisions¶
van de Waal, E., Borgeaud, & Whiten, A. (2013). Potent social learning and conformity shape a wild primate's foraging decisions. Science, 340(6131), 483-485.
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Primes¶
- Narrative Persuasion
- This is why advertising prefers stories to claim-lists, why political messaging prefers vignettes to statistics, why religious and ideological transmission has always been story-centric, and — at the substrate-furthest edge — why even non-human primates can be moved by the arc of an observed conspecific's success or failure, a phenomenon van de Waal, Borgeaud, and Whiten (2013) document in wild vervets where juveniles abandon personal foraging preferences in favor of group norms after observing successful demonstrators.
This sourceField experiment with wild vervet monkeys at Inkawu Vervet Project: juveniles abandon personal foraging preferences in favor of group-level demonstrator preferences, naive infants adopt maternal preferences, and migrating males switch to local norms; documents observational-learning conformity as a substrate-furthest analog of story-arc transportation in non-human primates.
- This is why advertising prefers stories to claim-lists, why political messaging prefers vignettes to statistics, why religious and ideological transmission has always been story-centric, and — at the substrate-furthest edge — why even non-human primates can be moved by the arc of an observed conspecific's success or failure, a phenomenon van de Waal, Borgeaud, and Whiten (2013) document in wild vervets where juveniles abandon personal foraging preferences in favor of group norms after observing successful demonstrators.
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