Multimodal Metaphor¶
Forceville, C., & Urios-Aparisi, E. (2009). Multimodal Metaphor.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Metaphor (Visual/Artistic)
- A common failure is assuming visual transparency across cultures or historical periods, missing how metaphorical associations are culturally specific; or creating visual metaphors so obscure that viewers cannot perceive the intended transfer, a transparency-versus-opacity distinction Forceville and Urios-Aparisi (2009) trace across multimodal metaphor.
This sourceMouton de Gruyter. Edited volume extending conceptual metaphor theory to visual, gestural, and multimodal substrates; maps the continuum from transparent to opaque metaphor across modalities.
- A common failure is assuming visual transparency across cultures or historical periods, missing how metaphorical associations are culturally specific; or creating visual metaphors so obscure that viewers cannot perceive the intended transfer, a transparency-versus-opacity distinction Forceville and Urios-Aparisi (2009) trace across multimodal metaphor.
Verification¶
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Registry ID ref:eac1260896d9 · see in the full table