If you love something, let it go mobile

Kaplan, A. M. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business Horizons, 55(2), 129-139.

Type

Journal article

Intellectual base

Primary research

Year

2012

Volume

55

Issue

2

Pages

129-139

DOI

10.1016/j.bushor.2011.10.009

DOI registrant

Elsevier

Link

https://doi.org/10.1016/j.bushor.2011.10.009

Cited by

1 citation across 1 artifact.

Domain-specific

• Ambient Awareness
  • Kaplan described ambient awareness as arising from regular reception or exchange of information fragments through social media; subsequent empirical work found reported knowledge of both whole networks and particular people, including people not met face to face.

Verification

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