Predicting short-term stock fluctuations by using processing fluency

Alter, A. L., & Oppenheimer, D. M. (2006). Predicting short-term stock fluctuations by using processing fluency. Proceedings of the National Academy of Sciences, 103(24), 9369-9372.

Type

Journal article

Intellectual base

Primary research

Year

2006

Link

https://doi.org/10.1073/pnas.0601071103matched

Cited from

psychology

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Processing Fluency
  • Names and fonts that are easy to read increase liking of products, services, and people associated with those names and fonts.

    This sourceEmpirical demonstration that stocks with easy-to-pronounce ticker symbols outperform stocks with disfluent symbols in early post-IPO trading; canonical evidence for fluency effects on financial judgment.

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