Order in product customization decisions

Levav, J., Heitmann, M., Herrmann, A., & Iyengar, S. S. (2010). Order in product customization decisions: Evidence from field experiments. Journal of Political Economy, 118(2), 274-299.

Type

Journal article

Intellectual base

Primary research

Year

2010

DOI

10.1086/652463

Link

https://doi.org/10.1086/652463

Cited from

psychology

Cited by

1 citation across 1 artifact.

Primes

• Decision Fatigue
  • Conversely, platforms that exploit late-flow fatigue with high-margin upsells increase revenue but may erode trust and repeat-business rates.

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