The Deceptiveness of Sponsored News Articles¶
Wojdynski. (2016). The Deceptiveness of Sponsored News Articles. American Behavioral Scientist.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Native-advertising confusion
- The mature regulatory response — FTC disclosure rules, mandatory "Sponsored Content" labels in distinct typography, separate URL paths, distinct byline treatment — mitigates but does not eliminate the channel-blur, because more prominent disclosure raises the odds that a reader identifies the content as advertising without securing it — most readers still do not register the label
This sourceAn experiment on disclosure proximity, prominence, wording and logo, finding that better disclosure raises the odds a reader identifies a sponsored news article as advertising without securing it, most readers still missing the label; the regulatory inventory rests on the FTC sources.
- The mature regulatory response — FTC disclosure rules, mandatory "Sponsored Content" labels in distinct typography, separate URL paths, distinct byline treatment — mitigates but does not eliminate the channel-blur, because more prominent disclosure raises the odds that a reader identifies the content as advertising without securing it — most readers still do not register the label
Verification¶
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