One Way TV Advertisements Work.¶
Broadbent, S. (1979). One Way TV Advertisements Work. Journal of the Market Research Society, 21(3), 139-166.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Marketing Spend Response Curve
- Advertising effect carries over and saturates in ways that lag spend — the adstock and saturation dynamics
This sourceModels advertising awareness as a response that persists and then decays over time after television advertising exposure.
- Advertising effect carries over and saturates in ways that lag spend — the adstock and saturation dynamics
Verification¶
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Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
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Registry ID ref:ec78cad3b030 · see in the full table