The Spread of Behavior in an Online Social Network Experiment¶
Centola, D. (2010). The Spread of Behavior in an Online Social Network Experiment. Science, 329(5996), 1194-1197.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Cultural Diffusion
- Centola's 2010 networked-diffusion experiments show that adoption on clustered networks (where most people know each other) is slower than on random networks (weak ties) for simple contagion, but faster for complex contagion (things requiring social reinforcement from multiple sources), reversing expectations
This sourceExperimentally shows complex contagion (requiring social reinforcement) spreads farther/faster on clustered networks, while simple contagion favors random/long-tie topologies — reversing the weak-ties intuition.
Supported in partVerified against the publisher's abstract
Centola's abstract reports that registering for a health forum spread more readily on clustered than on random networks; it says nothing about simple contagion or any reversal between the two topologies.
“The behavior spread more readily on clustered networks than on random, poorly clustered ones.”
- Centola's 2010 networked-diffusion experiments show that adoption on clustered networks (where most people know each other) is slower than on random networks (weak ties) for simple contagion, but faster for complex contagion (things requiring social reinforcement from multiple sources), reversing expectations
Verification¶
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Does it back the claim? Read against the text for 1 of 1 citation: 1 supported in part. Each verdict is shown under its citation below, with what in the work backs the sentence.
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Registry ID ref:ecaaabaa4d26 · see in the full table