Perspective

Cooper, R. G. (2008). Perspective: The Stage-Gate Idea-to-Launch Process—Update, What's New, and NexGen Systems. Journal of Product Innovation Management, 25(3), 213-232.

Type

Journal article

Intellectual base

Primary research

Year

2008

Volume

25

Issue

3

Pages

213-232

ISSN

1540-5885

DOI

10.1111/j.1540-5885.2008.00296.x

DOI registrant

Wiley

Link

https://doi.org/10.1111/j.1540-5885.2008.00296.x

Cited from

art_aesthetics, innovation_entrepreneurship, law_governance

Cited by

5 citations across 5 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Legitimacy-Yielding Inquiry Insulated from Decision
  • Stage-gates with near-zero kill rates and audit committees that never escalate: internal innovation portfolios that pass every gate, and governance bodies whose existence confers external legitimacy but whose escalation rate is near zero.

    This sourceDocuments the stage-gate system's go/kill decision gates and the widely-observed failure to make genuine kill decisions, so gates ratify continuation rather than gate it — supporting near-zero kill-rate stage-gates as legitimacy ritual.

• Minimalism
  • Listed in the references but not attached to a specific claim.
• Minimum Viable Product (MVP)
  • The case illustrates that MVP does not mean low-quality or unfinished; it means clear scope focus and feedback-driven refinement

Mechanisms

• Phase-Gate Review
  • Its classic degeneration is the gate as bureaucratic rubber stamp — a checkbox ceremony that waves through whatever arrives on schedule, which is exactly the failure the discipline of stage-gating was built to prevent and keeps slipping back into.

    This sourceDocuments the recurring 'gates with no teeth' failure in which projects are rarely killed, post–Gate 1 reviews become rubber stamps, and the intended go/kill funnel becomes a tunnel.

• Stage-Gate Activation Review
  • The classic misuse is a review board where nothing is ever killed

    This sourceWarns that gates become toothless when projects are rarely killed and meetings cease to be decision points.

Verification

Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.

Does it back the claim? Not recorded. Neither this nor any other of the 5 citations of this work carries a recorded support check.

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Links previously used in the corpus

Before the registry existed this work was also linked 1 other way.

• https://doi.org/10.1111/j.1540-5885.2008.00313.x ×1

Registry ID ref:edd14780c246 · see in the full table