Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students

Dahl, D. W., Frankenberger, K. D., & Manchanda, R. V. (2003). Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. Journal of Advertising Research, 43(3), 268-280.

Type

Journal article

Intellectual base

Primary research

Year

2003

Volume

43

Issue

3

Pages

268-280

DOI

10.1017/s0021849903030320

DOI registrant

Taylor & Francis

Link

https://doi.org/10.1017/S0021849903030320

Cited from

organizational_management

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Streisand Effect
  • And as an inverse case, marketers exploit the structure deliberately, manufacturing a "banned" book or "censored" advertisement to attract attention.

    This sourceShows that deliberately norm-violating ('shock') content captures attention and boosts recall and engagement, supporting the inverse case where marketers manufacture a 'banned'/'censored' framing to attract attention.

Verification

Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.

Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.

Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.

See how references were verified.

Registry ID ref:eec01d615e23 · see in the full table