Perspective

Cooper, R. G. (2008). Perspective: The Stage-Gate Idea-to-Launch Process — Update, What's New, and NexGen Systems. Journal of Product Innovation Management, 25(3), 213-232.

Type

Journal article

Intellectual base

Primary research

Year

2008

DOI

10.1111/j.1540-5885.2008.00313.x

Link

https://doi.org/10.1111/j.1540-5885.2008.00296.x

Cited from

art_aesthetics, innovation_entrepreneurship, law_governance

Cited by

4 citations across 4 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Legitimacy-Yielding Inquiry Insulated from Decision
  • Stage-gates with near-zero kill rates and audit committees that never escalate: internal innovation portfolios that pass every gate, and governance bodies whose existence confers external legitimacy but whose escalation rate is near zero.

    This sourceDocuments the stage-gate system's go/kill decision gates and the widely-observed failure to make genuine kill decisions, so gates ratify continuation rather than gate it — supporting near-zero kill-rate stage-gates as legitimacy ritual.

• Minimalism
  • Listed in the references but not attached to a specific claim.
• Minimum Viable Product (MVP)
  • The case illustrates that MVP does not mean low-quality or unfinished; it means clear scope focus and feedback-driven refinement

Mechanisms

• Phase-Gate Review
  • Its classic degeneration is the gate as bureaucratic rubber stamp — a checkbox ceremony that waves through whatever arrives on schedule, which is exactly the failure the discipline of stage-gating was built to prevent and keeps slipping back into.

    This sourceDocuments the recurring 'gates with no teeth' failure in which projects are rarely killed, post–Gate 1 reviews become rubber stamps, and the intended go/kill funnel becomes a tunnel.

Verification

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Links previously used in the corpus

Before the registry existed this work was also linked 1 other way.

• https://doi.org/10.1111/j.1540-5885.2008.00313.x ×1

Registry ID ref:f04b5516c1d4 · see in the full table