A behavior model for persuasive design¶
Fogg, B. (2009). A behavior model for persuasive design. Proceedings of the 4th International Conference on Persuasive Technology, 1-7.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Activation Energy
- Behavioral psychology & habit formation: Fogg's (2009) behavior model (motivation + ability + prompt), the initial effort required to start a new habit before it becomes automatic, anxiety thresholds in exposure therapy (gradual activation overcomes avoidance).
This sourceACM. Introduces the Fogg Behavior Model (B = MAP): behavior occurs when motivation, ability, and a prompt converge. SUPPORTS the claim that Fogg's model frames habit initiation as motivation + ability + prompt.
Supported in partVerified against the publisher's abstract
Supports the Fogg Behavior Model's three factors (motivation, ability, trigger/prompt) only; habit-start effort and exposure-therapy anxiety thresholds are not covered.
“behavior is a product of three factors: motivation, ability, and triggers”
- Behavioral psychology & habit formation: Fogg's (2009) behavior model (motivation + ability + prompt), the initial effort required to start a new habit before it becomes automatic, anxiety thresholds in exposure therapy (gradual activation overcomes avoidance).
Verification¶
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Registry ID ref:f2bab276ba48 · see in the full table