A behavior model for persuasive design¶
Fogg, B. (2009). A behavior model for persuasive design. Proceedings of the 4th International Conference on Persuasive Technology, 1-7.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Activation Energy
- Behavioral psychology & habit formation: Fogg's (2009) behavior model (motivation + ability + prompt), the initial effort required to start a new habit before it becomes automatic, anxiety thresholds in exposure therapy (gradual activation overcomes avoidance).
This sourceACM. Introduces the Fogg Behavior Model (B = MAP): behavior occurs when motivation, ability, and a prompt converge. SUPPORTS the claim that Fogg's model frames habit initiation as motivation + ability + prompt.
- Behavioral psychology & habit formation: Fogg's (2009) behavior model (motivation + ability + prompt), the initial effort required to start a new habit before it becomes automatic, anxiety thresholds in exposure therapy (gradual activation overcomes avoidance).
Verification¶
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