Preconscious Processing Effects

Janiszewski, C. (1993). Preconscious Processing Effects: The Independence of Affective and Cognitive Phenomena. Journal of Consumer Research, 20(2), 199-214.

Type

Journal article

Intellectual base

Primary research

Year

1993

Link

no authoritative link yet

Cited from

psychology

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Mere Exposure Effect
  • The structural mapping holds:

    This sourceDocuments preconscious processing of advertising stimuli in marketing contexts; shows that advertising frequency produces preference changes even when subjects are unaware of exposure or cannot consciously process the message content.

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