Ethical Positioning Index (EPI)

Sagar Mahim, R. K., A.Mittal, & D.Singh. (2011). Ethical Positioning Index (EPI): an innovative tool for differential brand positioning.

Type

Unclassified

Intellectual base

Unclassified

Year

2011

DOI

10.1108/13563281111141651

Link

https://doi.org/10.1108/13563281111141651

Cited by

1 citation across 1 artifact.

Domain-specific

• Ethical positioning index
  • The index depends on its specific item hierarchy, cultural context and consumer sample and should not be treated as an objective audit of corporate ethics.

Verification

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Registry ID ref:f49f7534c519 · see in the full table