Idea to Paying Customers in 7 Weeks¶
Gascoigne, J. (2011). Idea to Paying Customers in 7 Weeks: How We Did It.
Cited by¶
3 citations across 3 artifacts.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Landing-Page Test
- The textbook instance is Joel Gascoigne's 2010 validation of Buffer, the social-media scheduling tool
This sourceThe founder’s account of the two-page Buffer page whose second page collected the visitor’s email for a launch notification before the product existed. Describes the second iteration of the Buffer landing test - an intermediate page showing pricing, whose extra click tested which plan visitors chose and demanded more of them.
Supported in partVerified against a saved copy of the source
“The aim of this two-page MVP was to check whether people would even consider using the app.”
- The textbook instance is Joel Gascoigne's 2010 validation of Buffer, the social-media scheduling tool
- Smoke Test
- Buffer's fake-door landing page (Joel Gascoigne, 2010) is the textbook smoke test.
This sourceJoel Gascoigne's own account of testing demand for Buffer with a two-page landing page before building the product. Gascoigne's own description of the Buffer probe - an email-capture landing page with a pricing page inserted so clicks on paid plans were measured before launch.
Supported in partVerified against a saved copy of the source
“The aim of this two-page MVP was to check whether people would even consider using the app.”
- Buffer's fake-door landing page (Joel Gascoigne, 2010) is the textbook smoke test.
- Validated Learning
- Before writing the scheduling product, Joel Gascoigne put up a landing page describing it with a single "Plans and Pricing" button
This sourceThe Buffer founder's own account of launching a two-page landing-page MVP and adding a pricing step before building the product.
Supported in partVerified against a saved copy of the source
“The aim of this two-page MVP was to check whether people would even consider using the app.”
- Before writing the scheduling product, Joel Gascoigne put up a landing page describing it with a single "Plans and Pricing" button
Verification¶
Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.
Does it back the claim? Read against the text for 3 of 3 citations: 3 supported in part. Each verdict is shown under its citation below, with what in the work backs the sentence.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:f68437505ba5 · see in the full table