The IKEA effect¶
Norton, M. I., Mochon, D., & Ariely, D. (2011). The IKEA effect: When labor leads to love. Journal of Consumer Psychology.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- IKEA Effect
- The IKEA effect (Norton, Mochon, & Ariely, 2012, "The IKEA effect: When labor leads to love," Journal of Consumer Psychology) is the empirically demonstrated cognitive bias in which people place a higher subjective value on objects they have partially or fully assembled or created themselves than on identical objects they have not
This sourceThe three canonical experiments — IKEA boxes, origami and Lego — in which builders' willingness to pay and evaluations exceeded non-builders' for the identical amateur-built object, while builders' bids for their own origami were statistically indistinguishable from what separate participants paid for expert-made versions. The two boundary conditions the paper actually tests — that the labour must be completed successfully, and that the premium attaches only to the builder's own valuation; the effort-magnitude and identifiable-product requirements are not manipulated in this study, and unfinished or undone assembly eliminated the effect rather than inverting it. Experiment 1A of the paper: mean willingness to pay of $0.78 among builders against $0.48 among non-builders for an identical IKEA storage box. The origami and Lego replications: builders bid $0.23 for their own amateur origami against non-builders' $0.05 for the same objects and $0.27 for expert-made versions, and bid $0.84 for their own Lego constructions against $0.42 for a partner's identical build.
SupportedVerified against the source
- The IKEA effect (Norton, Mochon, & Ariely, 2012, "The IKEA effect: When labor leads to love," Journal of Consumer Psychology) is the empirically demonstrated cognitive bias in which people place a higher subjective value on objects they have partially or fully assembled or created themselves than on identical objects they have not
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