Why the Lean Start-Up Changes Everything¶
Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63-72.
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1 citation across 1 artifact.
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Domain-specific¶
- Business Model Canvas
- Built on Steve Blank's Lean LaunchPad, I-Corps trains research teams to treat each canvas block as a hypothesis and then leave the building to test it — conducting scores of customer interviews over the cohort to validate or refute their assumed customer segment, value proposition, and channels before committing to commercialization
This sourceThe programme's own parameters, including interview volume, rest on NSF's I-Corps documentation.
- Built on Steve Blank's Lean LaunchPad, I-Corps trains research teams to treat each canvas block as a hypothesis and then leave the building to test it — conducting scores of customer interviews over the cohort to validate or refute their assumed customer segment, value proposition, and channels before committing to commercialization
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