How to Solve the Cold-Start Problem for Social Products¶
Chen, A. How to Solve the Cold-Start Problem for Social Products.
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Mechanisms¶
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- Its defining move is delivering single-player value: it makes the product useful alone, so adoption doesn't depend on anyone else being present yet.
This sourceRecommends single-user utility so a social product is useful before other users are present and individual use can bootstrap the eventual network.
- Its defining move is delivering single-player value: it makes the product useful alone, so adoption doesn't depend on anyone else being present yet.
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