The Business of Platforms

Cusumano, M. A., Gawer, A., & Yoffie, D. B. (2019). The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power.

Type

Book

Intellectual base

Review or monograph

Year

2019

Link

https://openlibrary.org/works/OL20153036Wmatched

Cited from

organizational_management

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Beachhead Market
  • Platform launches and organizing: targeting developers as an influential buyer-beachhead; choosing a winnable demand in a narrow constituency as a foothold for a broader coalition.

    This sourceAnalyzes the platform chicken-or-egg problem and the strategy of seeding adoption through an influential early side (e.g., developers/complementors) before broadening — the buyer-beachhead foothold for a platform.

Verification

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Links previously used in the corpus

Before the registry existed this work was also linked 1 other way.

• https://www.google.com/books/edition/The_Business_of_Platforms/V21wDwAAQBAJ ×1

Registry ID ref:f9892754b018 · see in the full table