Native Advertising¶
Federal Trade Commission. (2015). Native Advertising: A Guide for Businesses.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Native-advertising confusion
- The guidance holds that an ad's format must not mislead consumers about its commercial nature, that any disclosure must be clear, prominent, and placed where consumers will notice it before engaging, and that an advertiser cannot cure a misleading editorial format merely by attaching a small label
This sourceThe FTC's business guide on native advertising, setting out that an ad's format must not misrepresent its commercial nature, that disclosures must be plain, prominent and visible before consumers click through, and - with the companion enforcement statement - that a caption cannot cure a format that duplicates editorial content.
SupportedVerified against the source
- The guidance holds that an ad's format must not mislead consumers about its commercial nature, that any disclosure must be clear, prominent, and placed where consumers will notice it before engaging, and that an advertiser cannot cure a misleading editorial format merely by attaching a small label
Mechanisms¶
Verification¶
Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.
Does it back the claim? Read against the text for 1 of 2 citations: 1 supported. Each verdict is shown under its citation below, with what in the work backs the sentence.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:f9a3f773d8f1 · see in the full table