Native Advertising¶
Federal Trade Commission. (2015). Native Advertising: A Guide for Businesses.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Native-advertising confusion
- The guidance holds that an ad's format must not mislead consumers about its commercial nature, that any disclosure must be clear, prominent, and placed where consumers will notice it before engaging, and that an advertiser cannot cure a misleading editorial format merely by attaching a small label
This sourceThe FTC's business guide on native advertising, setting out that an ad's format must not misrepresent its commercial nature, that disclosures must be plain, prominent and visible before consumers click through, and - with the companion enforcement statement - that a caption cannot cure a format that duplicates editorial content.
- The guidance holds that an ad's format must not mislead consumers about its commercial nature, that any disclosure must be clear, prominent, and placed where consumers will notice it before engaging, and that an advertiser cannot cure a misleading editorial format merely by attaching a small label
Mechanisms¶
Verification¶
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