Making Their Mark? How Protest Sparks, Surfs, and Sustains Media Issue Attention.¶
Wouters, R., & Lefevere, J. (2023). Making Their Mark? How Protest Sparks, Surfs, and Sustains Media Issue Attention. Political Communication, 40(5), 620-642.
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Primes¶
- Mass
- And the threshold-dosing insight transfers from pharmacology (subtherapeutic dosing wastes the dose) to social-movement timing (low-intensity protest may never cross the media-attention threshold a concentrated campaign reaches).
This sourceFinds that most individual protests fail to move the media-attention cycle while a concentrated subset crosses a salience threshold — supporting concentration against a media-attention threshold versus continuous low-intensity activism.
Supported in partVerified against the work's full text
The study finds most covered protests fail to move media issue attention, with large, coordinated day-of-action protests doing better, but it gives no threshold model or pharmacology analogy.
“while most protests fail to alter the attention cycle, a considerable share of protests is followed by a significant increase in media issue attention”
- And the threshold-dosing insight transfers from pharmacology (subtherapeutic dosing wastes the dose) to social-movement timing (low-intensity protest may never cross the media-attention threshold a concentrated campaign reaches).
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