Why Did Better Place Fail?: Range anxiety, interpretive flexibility, and electric vehicle promotion in Denmark and Israel¶
Noel, L., & Sovacool, B. K. (2016). Why Did Better Place Fail?: Range anxiety, interpretive flexibility, and electric vehicle promotion in Denmark and Israel: Range anxiety, interpretive flexibility, and electric vehicle promotion in Denmark and Israel. Energy Policy.
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Domain-specific¶
- Scale-Before-Fit
- Founded in 2007, it committed hundreds of millions of dollars to building networks of automated battery-swap stations across entire countries — Israel and Denmark first — before demonstrating that consumers would buy its single compatible car in volume
This sourceBetter Place's sales of no more than about 400 cars in Denmark and 900 in Israel against swap stations that cost more than $2 million each. Better Place's bankruptcy in 2013 after almost $1 billion in funding.
Supported in partVerified against the source
- Founded in 2007, it committed hundreds of millions of dollars to building networks of automated battery-swap stations across entire countries — Israel and Denmark first — before demonstrating that consumers would buy its single compatible car in volume
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