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Price and Advertising Signals of Product Quality.

Milgrom, P., & Roberts, J. (1986). Price and Advertising Signals of Product Quality. Journal of Political Economy, 796-821.

Type
Journal article
Intellectual base
Primary research
Year
1986
Pages
796-821
DOI
10.1086/261408
DOI registrant
University of Chicago Press
Link
https://doi.org/10.1086/261408
Cited from
economics_finance

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