The elaboration likelihood model of persuasion¶
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology.
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Primes¶
- Narrative Persuasion
- The two have different signatures, different defenses, different ethics, and different appropriate contexts; a single word for both makes them invisible to each other, a fusion Petty and Cacioppo (1986) had to break in formulating the elaboration likelihood model's distinction between central and peripheral routes to persuasion.
This sourceFoundational ELM: formalizes the distinction between the central route (effortful evaluation of message arguments) and the peripheral route (low-elaboration cue-based processing) to attitude change; supplies the conceptual baseline against which narrative-persuasion researchers later carve out transportation as a third processing mode.
- The two have different signatures, different defenses, different ethics, and different appropriate contexts; a single word for both makes them invisible to each other, a fusion Petty and Cacioppo (1986) had to break in formulating the elaboration likelihood model's distinction between central and peripheral routes to persuasion.
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