Demand Forecasting for Executives and Professionals¶
Kolassa, Rostami-Tabar, & Siemsen. (2023). Demand Forecasting for Executives and Professionals.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- S&OP Disconnect
- A representative instance is a consumer-goods manufacturer entering a promotion — one forecasting text lists "promotions without sufficient capacity" among the results when functions plan without coordination
This sourceChapter 20, on sales and operations planning: when functional areas hoard information, individuals influence forecasts and functions lack coordination, the result is highly inaccurate forecasts 'and, consequently, promotions without sufficient capacity'; promotion and pricing decisions are finalised in the demand-planning stage.
- A representative instance is a consumer-goods manufacturer entering a promotion — one forecasting text lists "promotions without sufficient capacity" among the results when functions plan without coordination
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