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Marketing

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3 domain-specific abstractions whose origin domain is Marketing.

  • Micromarketing — Partition a market into very small local or individual units and tailor an offer, channel, message, or price to evidence about each unit while retaining explicit cost, privacy, fairness, and generalization limits.
  • Name your own price — A buyer-initiated pricing mechanism in which a buyer submits a proposed price and a transaction occurs only if a seller or platform accepts it under concealed or stated conditions.
  • Personalized marketing — A marketing strategy that selects or adapts messages, offers and experiences for an individual using observed, inferred or declared characteristics and behavior.