Targeted Marketing & Distribution Models

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Abstractions about tailoring marketing and distribution to individuals or segments, including audience-targeting strategies (influencer marketing, micromarketing, personalized marketing), a dynamic model of advertising response (Sethi model), and a mechanism for controlled digital content distribution (superdistribution).

5 abstractions in this family — domain-specific abstractions that sit near one another in structural-signature space (k-means over structural-signature embeddings). Each is shown with its short description.

• Influencer marketing — Marketing in which a brand works with people or organizations whose audience trust or social reach can shape attention, attitudes or purchasing behavior.
• Micromarketing — Partition a market into very small local or individual units and tailor an offer, channel, message, or price to evidence about each unit while retaining explicit cost, privacy, fairness, and generalization limits.
• Personalized marketing — A marketing strategy that selects or adapts messages, offers and experiences for an individual using observed, inferred or declared characteristics and behavior.
• Sethi model — A dynamic advertising model in which sales growth depends positively on advertising applied to the unsold market and negatively on forgetting or competitive decay.
• Superdistribution — A digital-distribution model in which protected content is freely copied between users while authorization, payment or usage rights are enforced separately at consumption time.