Research in marketing strategy

Neil A Morgan, K. A. W., Feng, H., & Chari, S. (2019). Research in marketing strategy.

Type

Unclassified

Intellectual base

Unclassified

Year

2019

DOI

10.1007/s11747-018-0598-1

Link

https://doi.org/10.1007/s11747-018-0598-1

Cited by

1 citation across 1 artifact.

Domain-specific

• Personalized marketing
  • Personalized marketing tailors a commercial communication or experience to a person rather than only to a broad audience segment.

Verification

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Registry ID ref:0aa87afd7805 · see in the full table