A Rational Reconstruction of the Compromise Effect¶
Wernerfelt, B. (1995). A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities. Journal of Consumer Research, 21(4).
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Context-Dependent Preference
- Coming to prefer a component after reading that its defect rate is lower is evidence-responsive updating, and the tell is that the focal options are no longer informationally identical across conditions — something true of them was disclosed in one condition and not the other.
This sourceArgues that the composition of the offered set is itself information about the options, so a menu-driven shift can be rational inference rather than constructed value.
- Coming to prefer a component after reading that its defect rate is lower is evidence-responsive updating, and the tell is that the focal options are no longer informationally identical across conditions — something true of them was disclosed in one condition and not the other.
Verification¶
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Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
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Registry ID ref:5aa17662707b · see in the full table