Know Your Customers' Jobs to Be Done¶
Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know Your Customers' Jobs to Be Done. Harvard Business Review, 94(9), 54-62.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Problem Space
- Role mappings show how problem-space components generalize across domains—the same logic Christensen, Hall, Dillon, and Duncan (2016) apply when reframing product strategy around the customer's "job to be done" as the goal state of a discovery problem space.
This sourceReframes product strategy around the customer's "job to be done" as the goal state of a problem space, with current pain as initial state and product features as operators.
- Role mappings show how problem-space components generalize across domains—the same logic Christensen, Hall, Dillon, and Duncan (2016) apply when reframing product strategy around the customer's "job to be done" as the goal state of a discovery problem space.
Mechanisms¶
- Last-Mile Use-Case Probe
- It is fundamentally a test of the job the user "hires" the product to do, not of the product's spec sheet.
This sourceJobs-to-be-done asks what progress causes a customer to hire a product, rather than treating its specification sheet as the demand.
- It is fundamentally a test of the job the user "hires" the product to do, not of the product's spec sheet.
Verification¶
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