Know your customers' jobs to be done¶
Christensen, C. M., Hall, Dillon, & Duncan, D. S. (2016). Know your customers' jobs to be done. Harvard Business Review, 94(9), 54-62.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Problem Space
- Role mappings show how problem-space components generalize across domains—the same logic Christensen, Hall, Dillon, and Duncan (2016) apply when reframing product strategy around the customer's "job to be done" as the goal state of a discovery problem space.
This sourceReframes product strategy around the customer's "job to be done" as the goal state of a problem space, with current pain as initial state and product features as operators.
- Role mappings show how problem-space components generalize across domains—the same logic Christensen, Hall, Dillon, and Duncan (2016) apply when reframing product strategy around the customer's "job to be done" as the goal state of a discovery problem space.
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