Stealing thunder¶
Arpan, L. M., & Roskos-Ewoldsen, D. R. (2005). Stealing thunder: Analysis of the effects of proactive disclosure of crisis information. Public Relations Review, 31(3), 425-433.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- First Public Statement
- It is decisive when speed and accuracy together confer advantage and a vacuum will otherwise be filled against you — front-footed disclosure of your own bad news blunts an opponent's ability to weaponize it, the effect practitioners call stealing thunder
This sourceDefines stealing thunder as an organization disclosing its own crisis before another party does.
- It is decisive when speed and accuracy together confer advantage and a vacuum will otherwise be filled against you — front-footed disclosure of your own bad news blunts an opponent's ability to weaponize it, the effect practitioners call stealing thunder
- Proportional Public Rationale
- Its strength is that it wins the opacity-versus-publicity tradeoff in the one situation where silence is the bigger amplifier
This sourceFinds that organizational self-disclosure before third-party disclosure raises credibility and lowers perceived crisis severity.
- Its strength is that it wins the opacity-versus-publicity tradeoff in the one situation where silence is the bigger amplifier
Verification¶
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