Stealing thunder¶
Arpan, L. M., & Roskos-Ewoldsen, D. R. (2005). Stealing thunder: Analysis of the effects of proactive disclosure of crisis information. Public Relations Review, 31(3), 425-433.
Cited by¶
1 citation across 1 artifact.
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Mechanisms¶
- First Public Statement
- It is decisive when speed and accuracy together confer advantage and a vacuum will otherwise be filled against you — front-footed disclosure of your own bad news blunts an opponent's ability to weaponize it, the effect practitioners call stealing thunder
This sourceDefines stealing thunder as an organization disclosing its own crisis before another party does.
- It is decisive when speed and accuracy together confer advantage and a vacuum will otherwise be filled against you — front-footed disclosure of your own bad news blunts an opponent's ability to weaponize it, the effect practitioners call stealing thunder
Verification¶
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Registry ID ref:72599107ede4 · see in the full table