Television Commercial Wearout

Calder, B. J., & Sternthal, B. (1980). Television Commercial Wearout: An Information Processing View. Journal of Marketing Research, 17(2), 173-186.

Type

Journal article

Intellectual base

Primary research

Year

1980

DOI

10.1177/002224378001700202

Link

https://doi.org/10.1177/002224378001700202

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Mechanisms

• Message Refresh Campaign
  • It had simply been repeated into invisibility, a textbook case of advertising wearout

    This sourceFinds that repeating a pattern of television commercials caused advertising wearout in viewers' evaluations.

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:744cebe3e66a · see in the full table