When a 12.86% Mortality Is More Dangerous than 24.14%¶
Yamagishi, K. (1997). When a 12.86% Mortality Is More Dangerous than 24.14%: Implications for Risk Communication. Applied Cognitive Psychology, 11(6), 495-506.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Baseline Reference Swap
- Denominator neglect makes a per-capita or per-dollar figure feel like the same measurement re-scaled when it has actually introduced population or output as a hidden term.
This sourceDemonstrates denominator neglect: equivalent risks can be judged differently when expressed with different numerical denominators.
- Denominator neglect makes a per-capita or per-dollar figure feel like the same measurement re-scaled when it has actually introduced population or output as a hidden term.
Verification¶
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Registry ID ref:817212255d98 · see in the full table