Choice in Context

Simonson, I., & Tversky, A. (1992). Choice in Context: Tradeoff Contrast and Extremeness Aversion. Journal of Marketing Research, 29(3).

Type

Journal article

Intellectual base

Primary research

Year

1992

DOI

10.1177/002224379202900301

Link

https://doi.org/10.1177/002224379202900301

Cited from

decision_science

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Context-Dependent Preference
  • Whoever controls, fixes, randomizes, or logs that argument has addressed all of them at once.

    This sourceGives a common account under which separately named context effects are settings of one underlying comparison mechanism.

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:84a20f469659 · see in the full table