Inducing Resistance to Persuasion

McGuire, W. J. (1964). Inducing Resistance to Persuasion: Some Contemporary Approaches. Advances in Experimental Social Psychology, Vol. 1 (Academic Press).

Type

Book chapter

Intellectual base

Review or monograph

Year

1964

Volume

1

Pages cited

191-229

ISSN

0065-2601

DOI

10.1016/s0065-2601(08)60052-0

ISBN

9780120152018

DOI registrant

Elsevier

Link

https://doi.org/10.1016/S0065-2601(08)60052-0

Cited from

rhetoric

Cited by

2 citations across 2 artifacts.

Primes

• Inoculation Theory
  • Persuasion resistance. The original social-psychological theory: subjects exposed to weak counter-arguments plus refutations resist later strong attacks on the same attitude better than the un-exposed or the supportively-exposed.

Domain-specific

• Message Sidedness
  • McGuire's inoculation theory supplied the mechanism — pre-exposure to weak counter-arguments triggers defensive elaboration, generating antibody-like cognitive resistance to stronger challenges later

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