A study of normative and informational social influences upon individual judgment¶
Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology, 51(3), 629-636.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Conformity
- Deutsch and Gerard (1955) sharpened the structure by separating its two driving forces — normative social influence (conforming to be liked and accepted) and informational social influence (conforming because others' behavior is taken as evidence) — a decomposition that travels to every substrate in which the pattern appears.
This sourceDecomposes conformity into normative (to be accepted) and informational (others' judgments as evidence) influence, showing informational influence persists under anonymity. Live-verified.
- Deutsch and Gerard (1955) sharpened the structure by separating its two driving forces — normative social influence (conforming to be liked and accepted) and informational social influence (conforming because others' behavior is taken as evidence) — a decomposition that travels to every substrate in which the pattern appears.
Mechanisms¶
- Pressure Channel Audit
- Laid out this way, the audit shows the founders that most of their apparent "technical consensus" is running on sanction pressure, not shared knowledge — a Deutsch-and-Gerard split
This sourceDistinguishes informational influence, which treats others' input as evidence about reality, from normative influence, which conforms to others' expectations.
- Laid out this way, the audit shows the founders that most of their apparent "technical consensus" is running on sanction pressure, not shared knowledge — a Deutsch-and-Gerard split
Verification¶
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