A Study of Normative and Informational Social Influences upon Individual Judgment¶
Deutsch, M., & Gerard, H. B. (1955). A Study of Normative and Informational Social Influences upon Individual Judgment. Journal of Abnormal and Social Psychology, 51(3), 629-636.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Conformity
- Deutsch and Gerard (1955) sharpened the structure by separating its two driving forces — normative social influence (conforming to be liked and accepted) and informational social influence (conforming because others' behavior is taken as evidence) — a decomposition that travels to every substrate in which the pattern appears.
This sourceDecomposes conformity into normative (to be accepted) and informational (others' judgments as evidence) influence, showing informational influence persists under anonymity — supports the two-motive decomposition. Live-verified.
- Deutsch and Gerard (1955) sharpened the structure by separating its two driving forces — normative social influence (conforming to be liked and accepted) and informational social influence (conforming because others' behavior is taken as evidence) — a decomposition that travels to every substrate in which the pattern appears.
Verification¶
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