Attitudinal Effects of Mere Exposure

Zajonc, R. B. (1968). Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9(2), 1-27.

Type

Journal article

Intellectual base

Primary research

Year

1968

DOI

10.1037/h0025848

Link

https://doi.org/10.1037/h0025848

Cited from

economics_finance, psychology

Cited by

3 citations across 3 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Mere Exposure Effect
  • The structural signature comprises six interacting components:

    This sourceThe canonical foundational study establishing that repeated exposure to unfamiliar stimuli (nonsense syllables, Chinese characters) increases subjective preference in the absence of explicit learning or recognition memory.

• Overton Window
  • Crucially, \(c(x)\) is not fixed: it is the aggregate of audience reactions, and repeated exposure to a position at \(x = b + \epsilon\) lowers the cost of that position over time, dragging \(b\) outward.

    This sourceMere repeated exposure to a stimulus increases favorability toward it — the empirical mechanism by which repeated exposure to an edge position lowers its social cost (normalization), independent of any argument on the merits.

• Processing Fluency
  • Fluency asks "How easy is it to process right now?"—a contrast that traces back to Zajonc (1968), who established the mere-exposure preference as a frequency-driven phenomenon distinct from the current ease of processing.

    This sourceThe canonical foundational study establishing that repeated exposure to unfamiliar stimuli (nonsense syllables, Chinese characters) increases subjective preference in the absence of explicit learning or recognition memory.

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